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Don’t start a company unless it’s an obsession and something you love.
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If you have an exit strategy, it’s not an obsession.
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Hire people who you think will love working there.
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Sales Cure All. Know how your company will make money and how you will actually make sales.
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Know your core competencies and focus on being great at them.
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Lunch is a chance to get out of the office and talk.
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No offices. There is nothing private in a startup.
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As far as technology, go with what you know.
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Keep the organization flat.
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Never buy swag.
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Never hire a PR firm.
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Make the job fun for employees.