Avant-propos:
Le marketing ne peut pas transformer un mauvais modèle en un bon mais il peut dramatiquement amplifier le succès de celui ci. J’ai voulu partager ces deux articles car je me suis dit que cela pouvait apporter à cette communauté un petit quelque chose. Et j’aime partager.(grave lol)
Objectif de l’article:
Exposer succinctement les actions qu’on effectuées certaines companies à succès aujourd’hui à leur début.
Résumé:
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Physically travel to your target user base [Tinder, Alibaba]
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Populate your site with your own content to get other users on board [Quora, Reddit]
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Design your campaign to encourage word-of-mouth [Dropbox, Threadless]
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Facebook can be a great product feedback loop – and marketing tool [Lolly Wolly Doodle]
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Delighting fandoms yields high returns [Black Milk]
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Freemium isn’t for everyone, but it’s cheap and powerful [Evernote, Yammer]
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Write legendary, jaw-dropping content [OKCupid]
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Harvest interest from target communities before launching [Etsy]
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Guest blog like crazy [Buffer]
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Market across a variety of channels – print is not dead [ASOS]
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Test continuously – listen and tweak, repeat [Nasty Gal]
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Experiment with guerilla marketing [Twitter, Foursquare]
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Get involved with your local community; meet their needs [Uber]
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Focus on one community at a time [TaskRabbit]
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Personally follow up with your early users [Airbnb]
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Reward mechanisms incentivize participation [Yelp]
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Consult customers you lost to competitors [Groove]
Liens :
http://blog.referralcandy.com/2014/08/12/13-successful-companies-fought-for-first-customers/