Bonjour,
Ma question est la suivante :
Baser un drop shipping business en comptant sur le fait que le client ne va pas aller sur amazone semble un peu faible, vous ne trouvez pas ?
Voici l’extrait qui vous permettra de comprendre ma questionn tiré du livre « Profitable eCommerce » d’Andrew Youderian.
A few years ago, I wanted to install an in-wall stereo system in
the new home my wife and I were building. I wasn’t one of
those kids in high school with an ear-deafening, earth-shaking
sub in my car, so I know next to nothing about stereo
equipment.
I started searching online but was really struggling to
understand what I should get. Despite being someone who
prides himself on being able to bootstrap and self-learn most
topics, figuring out what equipment I needed was a pretty
steep challenge.
It’s crucial to note that my problem WAS NOT:
“I need some stereo equipment at a decent price.”
Instead, my problem was:
“I need stereo components that I know will work together
AND that I can install myself.”
5
The vast majority of online retailers only addressed my first
problem. They had equipment, many with guaranteed low
prices, but most had terrible descriptions, poor pictures and
no guides or information on what worked together.
Then I came across Crutchfield, a well-respected audio/visual
retailer with one of the most educational websites online. It
had an entire section of its website dedicated to educating
customers on new equipment, DIY installs and more. As you
can guess, its product listings feature in-depth descriptions,
pictures and loads of reviews.
!!!
After going through numerous videos, guides and a few live
chats, I had a much better idea about what I needed. And
while I didn’t end up buying from Crutchfield at that point in
time (it didn’t have all the items I wanted), the site made a
huge impression on me. As a novice stereo guy, I’ll return
there if I ever need anything in the future and will recommend
the site to friends. Heck, I’m raving about it now in this
eBook!
So here’s the point to the story: By really understanding the
problems its customers face — and by providing great
resources to help solve these problems — Crutchfield is able to
charge a premium. It’s currently selling a receiver for $494
that’s listed on Amazon for $405 — a $90 difference! Despite
charging $90 more than Amazon, it’ll still be able to sell tons
of these receivers.
Will there be people who utilize all of Crutchfield’s great
online resources and then go order the product on Amazon for
$90 less? Absolutely. But several people, many of whom may
even know the product is cheaper elsewhere, will still order
from Crutchfield.
By providing value to your customers and solving their
problems, you’ll bank up a lot of goodwill. People WANT to
repay those who helped them with an issue or problem. On
top of that, by offering tons of informative content, you
establish yourself as an expert in the field — and people like
buying from experts. Why? Because if something goes wrong,
customers can get expert help from someone who knows the
product. (Good luck getting Amazon to answer any questions
when you’re installing a new receiver you bought there!)
To be able to charge a premium for your product, you need to
offer SOMETHING of value to your customers. Because
everyone is often selling the same product, that something
needs to be the expertise, clarity and product information you
provide to your customers to help them make an informed
decision.